From Broad Reach to Niche Depth: Micro-Affiliates, Creator-Affiliates & Trusted Audiences
Introduction: The End of One-Size-Fits-All Marketing For years, affiliate marketing was dominated by big publishers, coupon sites, and large media houses chasing millions of clicks. Success was measured in traffic volume — not in the quality of engagement or the authenticity of influence. But as consumers grow more discerning and platforms evolve, the future of … Read more